As soon as someone mentions Baskin-Robbins, our brain immediately fills up with the images of scoop after scoop of delicious ice cream flavors.
If it doesn’t then you have not tried their ice cream yet.
Many of us (Pakistanis) were not aware of this ice-cream heaven. Until October 11th, that is, when the store finally opened its doors to the general public of Lahore, and everyone went bonkers.
The Bribe before launch
The launch of Baskin-Robbin’s store in Packages Mall, Lahore was a glorified event.
The franchise that has over 7900 retail shops in over 52 countries (talk about a global company), decided to tempt the Lahori’s with an offer they just could not pass up. The marketing team introduced:
a whole year of free Baskin-Robbins ice-cream supply to the first 32 customers at the store.
Yes, you read it right, an entire year of freaking ice-cream free of cost!
As if just opening Baskin-Robbins in Lahore was not a bribe enough for Lahoris.
So it was only rational that throngs of people lined up at the shop. They sure do know how to get Lahore’s attention.
The ice-cream cafe will be offering its original 31 flavors with the exclusive
- Pralines n’ Cream
- Very Berry Strawberry
- Jamoca Almond Fudge
- Mint Chocolate Chip
While introducing some new flavors inspired by the region like
- Mango Tango
Since its inception way back in 1945, the ice-cream chain has introduced over a thousand ice-cream flavors in their worldwide locations (We can’t even name that many tbh).
It will be offering ice-cream shakes, sundaes, cakes, take home ice-cream containers and frozen glasses of dreams (or beverages as some like to call them).
So Baskin Robbins finally opened in Pakistan and Lahoris have gone crazy.
— Muḥteşem Süleymān (@SSGDude) October 11, 2017
Loag Baskin Robbins ke Pakistan mein khulne pe aisay khush ho rahay hain jaisay abhi tak Golay Gandday pe guzara kar rahay thay…
— Mobeen Chughtai (@mobeenchughtai) October 11, 2017
Yay finally baskin robbins store opened in Lahore, and 1st shop in Pakistan.
I was waiting from years, so finally here they are!
— بیا (@jutt_biya) October 13, 2017
Some found ways to be salty about the sweet:
So Baskin Robbins Pakistan does not even have sugar free flavours
— Rizla. (@RizWanKenobi_) October 12, 2017
Pairing up with AGH Flavors (the company the has the licensing agreement with Baskin Robbins), the world-renowned ice-cream shop plans on popping up 35 stores throughout major Pakistani cities. Well, we have our fingers crossed.
Feature image via Baskin Robbins